Transnatura -is a trend/inspiration book for a sports brand. My graduation project started with my fascination for Jellyfish. These beautiful creatures don’t only have splendid colours and textures, but also many of the qualities we humans strive for. They are immortal, live without systems, clone themselves, go with the flow and have all the freedom one could want.
Mankind longs for an ideal life: freedom, health and longevity being principal parts of this. According to scientists the first immortal human is already among us. But how can we achieve this life leaning only on the technological progress we make? In my opinion we must embrace nature in a new way – not only in sustainable materials, but also by exploring the strengths of nature. This will help us in our search for the “ideal” life. “Nature has solutions for countless of problems we face,” said material researcher Joanna Aizenberg. “I translated my vision into textures, colours, shapes and clothing. All inspired by one part of nature: the jellyfish. With this I hope I can inspire people to look at nature in a different way. “ |
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